Hyderabad: Giving direct competition to Maruti Suzuki’s Vitara Brezza, Kia Sonet, and Hyundai Venue, Nissan Motor Corp unveiled its all-new Nissan Magnite in the B-SUV (below compact SUV) segment. The car has been launched at an introductory price of Rs 4,99,000 (ex-showroom Delhi) and this pricing is available till December 31. Post that, the car is priced from Rs 5,99,000 to Rs 7,55,000 for 1.0 petrol variant, Rs 6,99,000 to Rs 8,45,000 for 1.0 turbo petrol variant and Rs 7,89,000 to 9,35,000 for 1.0L turbo petrol CVT variant.
Part of the automaker’s all-new Next strategy, the car is the first of the eight new models to be launched by Nissan in India in the coming future. The Japanese carmaker unveiled the production version of the car after months of teaser images and specs on October 21. This is the company’s first-ever product under the Nissan Next strategy for the Indian market, scheduled to be introduced in the second half of FY 2020-21.
Speaking at the teaser image launch of the car, Nissan Motor India, president, Sinan Ozkok said, “The new Magnite is our commitment to expand and strengthen our presence in India and is part of the Rs 6,100 crore investments that we have planned for the country. The car is made in India and will be first available and sold to Indian consumers. Eventually, we plan to export it to other countries from India.”
Nissan Motor India, MD, Rakesh Srivastava said that the car is available across showrooms in India and customers can also book their car through their digital platform which already has the company’s entire portfolio of vehicles. “Now consumers can view, book, and purchase the car of their choice from Nissan through our online platform,” he added.
The all-new Nissan Magnite is a testimony to Nissan’s global SUV DNA of relentless innovation, advanced technology, and Japanese engineering. It features the latest technology as a part of Nissan Intelligent Mobility (NIM), the company’s vision as to how vehicles are powered, driven, and integrated into society. Designed in Japan, keeping in mind the requirements and aspirations of the Indian customers, the all-new Nissan Magnite comes with numerous first-in-class and best-in-segment features that provide consumers with a differentiated, innovative, and accessible ownership experience.