Experience India’s rich Heritage at Hyderabad’s grandest Handicrafts fair in Madhapur.

Imagine strolling past rows of vibrant stalls, each one opening a window into a different corner of India—Odisha’s elegant handloom weaves, Gujarat’s intricate beadwork, Assam’s fragrant tea, and Telangana’s delicate hand embroidery. It truly feels like a journey across India, without ever leaving Hyderabad. That’s the experience the SARAS Fair (Sale of Articles of Rural Artisans Society) 2025 promises.

Happening until September 29 at the Indira Mahila Shakti Bazaar near Shilparamam, Madhapur, the fair features nearly 150 stalls run by women’s Self-Help Groups (SHGs) representing around 20 states. Organised by the Society for Elimination of Rural Poverty (SERP), Telangana, with the support of the National Rural Livelihoods Mission (NRLM), the event gives rural artisans a direct platform to connect with urban shoppers. Open daily from 10:30 AM to 10 PM with free entry, it not only celebrates India’s artisanal diversity but also supports thousands of women entrepreneurs and their families.

A showcase of India’s diversity

What makes the SARAS Fair truly unique is its wide representation. While Telangana’s women artisans comprise nearly 40 per cent of the stalls, the remaining 60 per cent come from states like Andhra Pradesh, Tamil Nadu, West Bengal, Odisha, Gujarat, Maharashtra, Chhattisgarh, Jharkhand, Assam, and Uttarakhand. Each adds its own cultural flair—be it intricate handloom sarees, striking tribal jewellery, or organic food products—transforming the fair into a vibrant celebration of India’s traditions and craftsmanship.